The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Brand-Side Initiated & Originated Projects
UnF**k It
Agency: YouTube Creative Studio / New York
Client: YouTube Category: Brand-Side Initiated & Originated Projects
Reverse Label
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / Corona Category: Brand-Side Initiated & Originated Projects
The Netflix Marquee
Agency: Netflix
Client: Netflix Category: Brand-Side Initiated & Originated Projects
The Milk Captcha
Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam
Client: Oatly Category: Brand-Side Initiated & Originated Projects
New Logo Design
Agency: Amazon / Seattle
Client: Amazon Category: Brand-Side Initiated & Originated Projects
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Brand-Side Initiated & Originated Projects
Master Ji - A Teachers' Day Tribute
Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai
Client: BYJU'S Category: Brand-Side Initiated & Originated Projects
Written By
Agency: Creative X Meta + Exile + Serial Pictures
Client: Meta Category: Brand-Side Initiated & Originated Projects
Underrepresented Communities Campaign
Agency: Creative X Meta + Park Pictures + Game 7
Client: Facebook Category: Brand-Side Initiated & Originated Projects
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / BEES Category: Brand-Side Initiated & Originated Projects
Diego's Farewell
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires + argentinacine / Buenos Aires
Client: AB InBev / Quilmes Category: Brand-Side Initiated & Originated Projects
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Brand-Side Initiated & Originated Projects
Yiddish for Bagel
Agency: Duolingo / Pittsburgh
Client: Duolingo Category: Brand-Side Initiated & Originated Projects
Little Big e-Motion
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client: Hyundai Motor Group Category: Brand-Side Initiated & Originated Projects
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Brand-Side Initiated & Originated Projects
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus] Category: Brand-Side Initiated & Originated Projects
Guardian 200 Years, a Work in Progress
Agency: OLIVER Agency / London
Client: the Guardian Category: Brand-Side Initiated & Originated Projects
This Beach is a Coupon
Agency: Propel, Swoop Airlines In-House Agency
Client: Swoop Category: Brand-Side Initiated & Originated Projects
57 Ways To Dine
Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client: Kraft Heinz / Heinz Ketchup Category: Brand-Side Initiated & Originated Projects
Token of Love
Agency: Verizon Creative Marketing / New York + Chibi Labs / New York
Client: Verizon Category: Brand-Side Initiated & Originated Projects